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Welcome to Dry Affair, a journey that goes beyond the ordinary, where every moment becomes a canvas of well-being, curiosity, and celebration. I founded this venture with the belief that the absence of alcohol doesn't mean the absence of joy – it's an invitation to experience life's vibrancy in its purest form.


Guided by an unwavering commitment to holistic health, I’m driven by a profound mission that is twofold:


  1. To rewrite the narrative of celebrations, interactions, and the very essence of indulgence. 

  2. To nurture confidence in decisions, empower individuals, and wholeheartedly embrace the power of presence. It’s about forging connections, savouring life, and seizing the authenticity that accompanies each fleeting second.


We open our arms to everyone: whether you're sober curious, abstaining for a day, a month, a year, or a lifetime.
Our inclusive approach embraces all lifestyles.


Join us in this journey of redefining celebrations, one experience at a time.


With gratitude and anticipation,

Ashley Shay Koo

Founder, Dry Affair

From Our Founder's Heart

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Contact Us

We understand that every occasion holds its own unique significance.


Be it a corporate affair, an intimate gathering, a groundbreaking consulting opportunity, or a fresh concept ready to take flight, we invite you to engage with us. By completing our request form, you ignite a collaboration that delves deep into your aspirations.


Let’s embark on this journey together - where your ideas, dreams and our expertise converge to transform your vision into an unforgettable reality.


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